With excitement for the Season 5 premiere of Yellowstone brewing, we recruited new Coors Banquet drinkers and engaged loyalists by connecting to the Yellowstone fanbase.
The Coors Banquet x Yellowstone partnership drove incremental distribution & display opportunities for the brand. On-Prem accounts executed watch parties throughout the season. And the program drove consumer excitement & engagement with the Montana giveaway and Seager adventure pack sweepstakes.